Business Report · July 2026
Meera Terracotta Jewellery
What I looked at
Your Instagram (@meera.terracotta, 84 posts) · your price list · 5 comparable sellers · what's selling in handmade jewellery right now
Your market right now
| Seller | Jhumka price | What they do well |
|---|---|---|
| @clay.tales | ₹749 | gift boxes, story captions |
| @mitti.stories | ₹680 | festival collections |
| @terra.by.anju | ₹899 | close-up process reels |
| You | ₹450 | better finishing than all three |
What I'd do — 3 things
- Raise jhumkas to ₹650. You're the cheapest of five sellers with visibly finer work. Start with the Madhubani pair.Why: every comparable seller charges ₹680–899. Cost to try: zero.
- Post one hands-and-clay reel a week. Your two process videos got 3× your average views.Why: it's your proven format. Start: film Sunday's batch.
- Add "ships in 3 days" to every listing. Buyers ask this in half your comment threads.Why: unanswered = lost sale. Cost: one line of text.
If I were you, I'd start here
The price change. Your work already looks like ₹700 work — the only place it looks like ₹450 work is the price tag. Change the Madhubani pair tonight, watch it for two weeks, and I'll check the numbers with you.